SEOPress is yet another SEO plugin for WordPress. Since its release in the Summer of 2017, it was able to attract over 200,000 websites. Let’s take a closer look and see if it’s worth our time.
SEO for WordPress – Tutorials & Videos
This tutorial is part of my SEO for WordPress series:
SEOPress is one of the lesser known search engine optimization plugins for WordPress. Even so, it is used on more than 200,000 websites and comes in two versions, free and premium.
Let’s take a look.
SEOPress Plugin Installation
When you first activate it, you have to manually start the Configuration Wizard.
You can import your settings from other SEO plugins.
On the first step you can select some general settings for your site and your social media profiles.
On the Indexing step, you can exclude some post types from being indexed. Do not confuse this with other plugins, where you select the stuff you want to index. Here you have to exclude.
The Archives screen is empty for some reason without any additional information.
In Advanced Settings, you can NOINDEX author archives. I’m not sure why this setting is not included in the previous step.
I don’t know what the old SEO metabox is, so I’ll keep the default values here.
And finally we have the traditional advertising for the premium version of the plugin, nothing wrong with that.
The final screen suggests that we proceed with our XML sitemaps, let’s do that.
XML – HTML Sitemap
We can enable or disable this feature at the top of the screen.
When we go to the Post Types tab, we are now including these types. During the configuration wizard we had to check to exclude, now we check to include. It is needlessly confusing.
During the Configuration Wizard I chose to noindex my Post Tags taxonomy, but on this page it is included in the Sitemap. So I have to exclude it again in the sitemap.
If we want to, we can create a HTML Sitemap and then add it to a page as a shortcode.
Titles & Metas
In the Titles & Metas page we get to control the title, description metas and robots values for each post type, archives and taxonomies.
Usually it is recommended to noindex your search result pages and your Post Tag archives.
In the Advanced tab you can do universal changes to the robots meta tag. It’s probably best not to touch this tab.
On the Social Networks page you can edit your Knowledge Graph data, link to your social media accounts and change some settings about your Open Graph data.
On the Analytics page, you can quickly add your Google Analytics tracking ID. You can enable some Google Analytics features like IP anonymization and external links tracking.
I was surprised to discover that this plugin includes a Cookie Bar feature in the Analytics section. This is probably meant as a companion for the Google Analytics feature, not for the SEO part of the plugin.
In Instant Indexing you can set up a feature that is not yet fully supported by Google, called Indexing API. At the time of this video the Indexing API can only be used on pages with schema markup for Job Postings or Broadcast Events. I doubt that many users will benefit from this.
On the Advanced page you can do some basic image SEO, such as automatically generated alt text for images that don’t have one. It will use the image file name as the attribute value, which obviously is not that great in terms of SEO.
In the Advanced panel on the Advanced page, there are some unexpected options that don’t have much to do with SEO. For example the ability to remove the WordPress generator tag and the website field from the standard comment form.
Site verification is also on this page, though it might deserve a separate panel.
And finally in the Security panel, you can restrict access to the SEOPress settings and features for each user role.
Individual Page SEO Settings
On the Edit page screen, you will see the SEO panel at the bottom of the page.
I like how you can quickly generate a different title tag. And I’m glad to see that the %%currentyear%% variable is available.
In the Advanced panel you can noindex this content and remove it from the sitemaps.
And you can redirect it to a different URL. Unfortunately there is no easy way to find all the redirects that you have. This feature is implemented a lot better in the Rank Math SEO plugin that I have reviewed earlier.
If you decide to upgrade to the paid version, it costs $49 and will work on an unlimited amount of websites.
To be honest I couldn’t find any significant advantages of this plugin over the more popular plugins on the market. The only thing is its deeper integration with Google Analytics and Matomo. Please let me know in the comments if I’m wrong. Did I miss anything important?
I also have a Detailed Guide to WordPress SEO, check it out.
Thank you for watching.