The State of Themes and Plugins on WordPress.org in 2020

In this article I want to analyze the themes and plugins that are available in the official WordPress.org repository. I’m looking at the most liked and disliked themes and plugins, and at plugins that are larger than WordPress itself.

Some of you might recall that I did something similar in 2019 (An Analysis of 18,087 WordPress.org Plugins), but that was only for a subset of plugins. This post includes data about all plugins and themes too.

Besides looking at the obvious data points like active installations, ratings and support forum threads, I also wanted to bring attention to something that often goes unnoticed, and that is the disk size of themes and plugins. I’ve written on this topic back in 2019.

So I’ve included 3 more data points: disk size and the number of files and folders.

I decided to exclude all themes and plugins that haven’t been updated in the last 5 years. It reduced the total number of themes from 7,787 to 5,635 and the number of plugins from 58,000 to 38,896.

Quick Stats

  • Number of themes: 5,635 (13.23 GB)
  • Number of theme authors: 1,510.
  • Number of active theme installations: ~12.31 million.
  • Number of plugins: 38,896 (35.68 GB).
  • Number of plugin authors: 19,965.
  • Number of active plugin installations: ~246 million.

This post was written based on the state of the repository on September 3rd, 2020.


Table of Contents

  1. Themes Data
    1. Top 20 themes by total disk size
    2. Top 20 themes by number of files
    3. Top 20 themes by number of folders
    4. All themes (65) with more than 20,000 active installations
    5. Top 20 themes by number of ratings
    6. The worst rated themes (with at least 10 ratings)
    7. Theme ratings breakdown
    8. Top 20 theme authors by number of themes
    9. Top file extensions in themes
  2. Plugins Data
    1. Top 20 plugins by total disk size
    2. Top 20 plugins by number of files
    3. Top 20 plugins by number of folders
    4. All plugins (97) with more than 500,000 active installations
    5. Top 20 plugins by number of ratings
    6. The Top 100 worst rated plugins (with at least 25 ratings)
    7. Plugin ratings breakdown
    8. Top 20 plugins by number of support threads
    9. Top 20 plugin authors by number of plugins
    10. Top 100 most used words in plugin names
    11. Top file extensions in plugins
  3. Conclusions

1. Themes Data

The total size of themes (5,635) is 13.23 GB split across 516,659 files in 92,524 folders.

The total number of active theme installations is ~12.31 million.

To put things in perspective, keep in mind that version 5.5 of WordPress is 45.5 MB and contains 1,980 Files in 249 Folders.

1.1 Top 20 Themes by Total Disk Size

  • There are 9 themes that are larger than 15.0 MB.
  • There are 38 themes that are larger than 10.0 MB.
  • There are 454 themes that are larger than 5.0 MB.
# Theme Size Files Folders Installs
1 Crio 21.24 MB 959 162 700
2 Simplenotes 18.81 MB 48 4 500
3 Customizr 17.06 MB 520 108 70,000
4 Bizberg 16.86 MB 427 73 2,000
5 PHLOX 16.34 MB 634 58 40,000
6 Grid Magazine 16.31 MB 85 8 200
7 devdmbootstrap4 16.01 MB 1,733 27 300
8 Radon 15.15 MB 1,712 28 200
9 Genui 15.06 MB 948 124 300
10 Herschel 14.6 MB 1,683 18 200
11 BizFolio 14.38 MB 1,445 23 100
12 Bootstrap Basic4 13.64 MB 1,679 24 800
13 Qoob 13.09 MB 360 175 100
14 OceanWP 13 MB 572 97 600,000
15 Hueman 12.89 MB 290 66 50,000
16 Topcat Lite 12.69 MB 709 56 100
17 Cactus 12.52 MB 383 86 2,000
18 GW Chariot 12.33 MB 1,417 17 100
19 Virtue 12.23 MB 733 118 40,000
20 Awada 11.87 MB 735 119 800

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1.2 Top 20 Themes by number of Files

  • There are 20 themes that have 800 files or more.
  • There are 32 themes that have 600 files or more.
  • There are 121 themes that have 400 files or more.
  • There are 403 themes that have 200 files or more.
# Theme Size Files Folders Installs
1 devdmbootstrap4 16.01 MB 1,733 27 300
2 Radon 15.15 MB 1,712 28 200
3 Herschel 14.6 MB 1,683 18 200
4 Bootstrap Basic4 13.64 MB 1,679 24 800
5 SwipeWP 6.24 MB 1,656 44 100
6 InterServer Portfolio 11.07 MB 1,631 16 200
7 Interserver Blog 7.83 MB 1,611 20 200
8 BizFolio 14.38 MB 1,445 23 100
9 activetab 6.59 MB 1,417 24 100
10 GW Chariot 12.33 MB 1,417 17 100
11 Interserver Platinum 8.87 MB 1,156 26 400
12 Interserver Mommy Blog 7.19 MB 1,110 16 200
13 BA Hotel light 8.2 MB 1,051 29 400
14 Crio 21.24 MB 959 162 700
15 Blocksy 4.88 MB 957 155 6,000
16 Genui 15.06 MB 948 124 300
17 WP Simple 8 MB 856 143 1,000
18 Venture Lite 8.89 MB 846 145 500
19 Simple Business WP 7.98 MB 845 141 500
20 Taproot 2.99 MB 820 340 300

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1.3 Top 20 Themes by number of Folders

  • There are 37 themes that have 100 folders or more.
  • There are 93 themes that have 75 folders or more.
  • There are 317 themes that have 50 folders or more.
# Theme Size Files Folders Installs
1 Taproot 2.99 MB 820 340 300
2 Gridd 3.99 MB 705 228 100
3 The Journal 5.35 MB 564 204 400
4 Qoob 13.09 MB 360 175 100
5 Supernova 4.99 MB 662 169 900
6 Crio 21.24 MB 959 162 700
7 Blocksy 4.88 MB 957 155 6,000
8 Influence Blog 4.61 MB 212 146 700
9 Venture Lite 8.89 MB 846 145 500
10 WP Simple 8 MB 856 143 1,000
11 Simple Business WP 7.98 MB 845 141 500
12 WeCodeArt 3.15 MB 311 141 30
13 Monstroid2 Lite 4.93 MB 367 140 400
14 Ascend 10.52 MB 618 124 4,000
15 Genui 15.06 MB 948 124 300
16 Awada 11.87 MB 735 119 800
17 Lesse Lite 5.52 MB 572 118 100
18 Virtue 12.23 MB 733 118 40,000
19 TheNotes Lite 6.54 MB 479 117 100
20 BootFrame Core 7.11 MB 590 116 600

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1.4 All Themes with more than 20,000 Active Installations

I did not want to have a very large table, so I decided to limit this list to themes that surpassed the 20,000 active installations mark.

  • There are only 9 non-default (Twenty *) themes active on more than 100,000 websites.
  • There are 120 non-default themes active on more than 10,000 websites.
  • There are 231 non-default themes active on more than 5,000 websites.
  • There are 670 non-default themes active on more than 2,000 websites.

ThemeIsle is the only company to have more than one theme with over 100,000 active installations.

# Theme Size Files Folders Installs
1 Astra 4.5 MB 418 113 1,000,000
2 Twenty Seventeen 1.2 MB 59 11 1,000,000
3 Twenty Twenty 1.72 MB 62 10 1,000,000
4 OceanWP 13 MB 572 97 600,000
5 Twenty Nineteen 1.09 MB 92 25 600,000
6 GeneratePress 1.98 MB 101 11 300,000
7 Hello Elementor 443.17 KB 22 4 300,000
8 Twenty Sixteen 889.92 KB 47 5 300,000
9 Storefront 5.57 MB 172 34 200,000
10 Twenty Fifteen 1 MB 45 4 200,000
11 ColorMag 4.56 MB 295 75 100,000
12 Hestia 8.25 MB 319 90 100,000
13 Neve 5.01 MB 417 101 100,000
14 Sydney 3.73 MB 136 25 100,000
15 Twenty Eleven 1.2 MB 83 7 100,000
16 Twenty Fourteen 1.36 MB 63 7 100,000
17 Twenty Ten 971.04 KB 48 3 100,000
18 Twenty Twelve 510.82 KB 40 4 100,000
19 OnePress 4.46 MB 154 13 90,000
20 Zerif Lite 5.44 MB 209 34 90,000
21 Twenty Thirteen 634.43 KB 63 7 80,000
22 Customizr 17.06 MB 520 108 70,000
23 Vantage 3.75 MB 260 49 70,000
24 Shapely 7.08 MB 256 61 60,000
25 Spacious 3.6 MB 154 30 60,000
26 Total 4.91 MB 116 16 60,000
27 Ashe 5.58 MB 95 25 50,000
28 Hueman 12.89 MB 290 66 50,000
29 Zakra 2.85 MB 197 55 50,000
30 Colibri WP 9.88 MB 238 41 40,000
31 Customify 6.07 MB 355 64 40,000
32 Go 2.64 MB 151 21 40,000
33 Lightning 10.4 MB 304 72 40,000
34 Mesmerize 7.02 MB 426 60 40,000
35 PHLOX 16.34 MB 634 58 40,000
36 Responsive 11.53 MB 358 58 40,000
37 Sparkling 5.35 MB 193 27 40,000
38 Virtue 12.23 MB 733 118 40,000
39 Consulting 3.75 MB 196 71 30,000
40 Flash 4.59 MB 375 62 30,000
41 MH Magazine lite 3.08 MB 106 8 30,000
42 Rife Free 5.03 MB 241 35 30,000
43 Shop Isle 5.62 MB 296 73 30,000
44 Accelerate 1.78 MB 86 16 20,000
45 Airi 2.86 MB 143 52 20,000
46 Ascension 1.03 MB 10 2 20,000
47 Bard 5.62 MB 79 19 20,000
48 Futurio 1.84 MB 53 16 20,000
49 Graphene 9.68 MB 428 34 20,000
50 Hemingway 667.02 KB 21 6 20,000
51 Highlight 3.39 MB 58 13 20,000
52 Iconic One 359.87 KB 47 6 20,000
53 Kale 3.95 MB 94 15 20,000
54 NewsMag 3.3 MB 236 73 20,000
55 Nirvana 8.8 MB 309 23 20,000
56 Nisarg 5.65 MB 65 11 20,000
57 Oblique 3.33 MB 138 29 20,000
58 One Page Express 7.81 MB 481 80 20,000
59 Orfeo 967.63 KB 83 16 20,000
60 Page Builder Framework 3.45 MB 446 85 20,000
61 Poseidon 1.84 MB 116 17 20,000
62 Primer 1.8 MB 143 18 20,000
63 Tempera 5.75 MB 271 23 20,000
64 Uptown Style 851.27 KB 9 2 20,000
65 Velux 1.12 MB 20 5 20,000

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1.5 Top 20 Themes by number of Ratings

  • There are only 4 themes that have over 1,000 ratings.
  • There are 41 themes that have 100 ratings or more.
  • There are 98 themes that have 50 ratings or more.
  • There are 528 themes that have 10 ratings or more.
  • There are 2,373 themes (42.11%) that have never been rated. These themes are active on 877,140+ websites (7.12% of total).
# Theme Installs Ratings
1 Astra 1,000,000 4,636
2 OceanWP 600,000 4,032
3 ColorMag 100,000 1,085
4 GeneratePress 300,000 1,077
5 Customizr 70,000 976
6 Spacious 60,000 664
7 Hueman 50,000 661
8 PHLOX 40,000 475
9 Neve 100,000 450
10 Responsive 40,000 404
11 Hestia 100,000 392
12 Zerif Lite 90,000 331
13 Zakra 50,000 326
14 Sydney 100,000 282
15 evolve 10,000 261
16 Mesmerize 40,000 255
17 Custom Community 2,000 236
18 Point 10,000 227
19 Virtue 40,000 223
20 Blocksy 6,000 220

It is interesting to note that the 12 themes developed by the hosting provider GoDaddy and included in their hosting packages, are active on 184,500+ websites and have only 38 ratings in total. Take this information as you will.

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1.6 The worst rated themes (with at least 10 ratings)

# Theme Installs Ratings 1-2 Star Ratings Average score
1 BlackBird 1,000 17 10 54
2 Sensible WP 6,000 11 5 60
3 Consulting 30,000 15 7 62
4 WP Simple 1,000 16 8 62
5 Brilliance 1,000 13 5 64
6 CyberChimps 600 15 6 66
7 Shopper 7,000 12 5 68
8 Flat Responsive 2,000 13 5 70
9 Alexandria 2,000 46 12 74
10 discover 1,000 17 5 74
11 Twenty Nineteen 600,000 58 18 74
12 Athena 10,000 33 9 76

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1.7 Theme Ratings Breakdown

  • There are only 39,742 theme ratings in total.
  • There are 1,091 themes (19.3%) with a single rating.
  • 93% of theme ratings are positive.
  • Astra and OceanWP make up 21.81% of all theme ratings on WordPress.org.

All Theme Ratings
Rating Ratings Percentage
1,505 3.79%
530 1.33%
604 1.52%
1,660 4.18%
35,441 89.18%
Total 39,742

Themes with only 1 Rating
Rating Ratings Percentage
91 8.34%
39 3.57%
38 3.48%
76 6.97%
847 77.64%
Total 1,091

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1.8 Top 20 Theme Authors by number of Themes

Total number of theme developers (accounts): 1,510

  • There are 26 developers with 30 themes or more.
  • There are 55 developers with 20 themes or more.
  • There are 127 developers with 10 themes or more.
  • There are 255 developers with 5 themes or more.
  • There are 861 developers with only 1 theme.

Most theme authors with more than 20 themes (51 out of 55) have a total number of active installations under 100,000 websites.

The Installs P/T column shows the average number of active installations per theme.

# Author Themes Total Installs Installs P/T Ratings
1 catchthemes 78 119,100 1,527 770
2 vowelweb 73 39,830 546 30
3 sonalsinha21 73 44,680 612 199
4 automattic 72 351,030 4,875 384
5 themeeverest 68 65,200 959 45
6 thinkupthemes 66 66,070 1,001 150
7 inkhive 64 32,700 511 225
8 gracethemes 59 31,300 531 41
9 themepalace 56 26,460 473 45
10 wpkoithemes 54 16,330 302 13
11 raratheme 53 64,500 1,217 403
12 luzuk 45 19,960 444 25
13 fly2sky 45 19,170 426 67
14 tskk 41 5,800 141 63
15 tishonator 39 5,310 136 12
16 themeinwp 36 23,500 653 42
17 wenthemes 36 41,300 1,147 115
18 themes4wp 35 35,890 1,025 64
19 mysterythemes 34 30,620 901 223
20 themehunk 33 15,120 458 78

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1.9 Top File Extensions in Themes

I decided to include this data too. If you found this useful, please let me know in the comments section πŸ™‚

Image files make up almost half of the total disk size of themes.
PNG (3.25GB – 24.55%) + SVG (2.05GB – 15.47%) + JPG (1.19GB – 9.01%) = 6.49GB – 49.03%.

# Extension Files Files % Files Size Size %
1 php 211,429 40.92% 1.04 GB 7.85%
2 js 65,710 12.72% 1.17 GB 8.82%
3 css 50,160 9.71% 1.3 GB 9.82%
4 png 48,053 9.30% 3.25 GB 24.55%
5 svg 30,245 5.85% 2.05 GB 15.47%
6 scss 19,333 3.74% 60.14 MB 0.44%
7 jpg 10,801 2.09% 1.19 GB 9.01%
8 txt 10,221 1.98% 68.86 MB 0.51%
9 woff 8,018 1.55% 430.9 MB 3.18%
10 ttf 7,798 1.51% 751.72 MB 5.55%
11 eot 7,449 1.44% 584.2 MB 4.31%
12 mo 6,302 1.22% 64.66 MB 0.48%
13 less 6,019 1.16% 25.31 MB 0.19%
14 woff2 5,887 1.14% 285.97 MB 2.11%
15 po 5,724 1.11% 120.32 MB 0.89%
16 pot 3,972 0.77% 68.43 MB 0.50%
17 gif 3,830 0.74% 30.02 MB 0.22%
18 otf 2,650 0.51% 305.65 MB 2.26%
19 md 1,717 0.33% 17.15 MB 0.13%
20 html 1,708 0.33% 19.29 MB 0.14%
21 json 1,317 0.25% 118.98 MB 0.88%
22 map 1,144 0.22% 128.08 MB 0.95%

2. Plugins Data

The total size of plugins (38,896) is 35.68 GB split across 2,453,671 files in 459,711 folders.

Total number of active plugin installations is ~246 million.

A little more than 16% of plugins (6,414) have never been updated since their initial release. These plugins have a total of 420,900+ active installations.

Back to Table of Contents

A reminder that version 5.5 of WordPress is 45.5 MB and contains 1,980 Files in 249 Folders.

2.1 Top 20 Plugins by Total Disk Size

There are 4 plugins that are larger than 100.0 MB.
There are 14 plugins that are larger than 50.0 MB.
There are 109 plugins that are larger than 25.0 MB.
There are 312 plugins that are larger than 15.0 MB.
There are 651 plugins that are larger than 10.0 MB.

# Plugin Size Files Folders Installs
1 Awesome Support – WordPress HelpDesk & Support Plugin 109.34 MB 1,149 182 10,000
2 Bg forReaders 107.68 MB 763 27 60
3 Skytells Guard – All-In-One Security Pack 101.3 MB 1,041 199 0
4 Thrinacia Atlas CrowdFunding 100.52 MB 2,893 426 10
5 Awesome Event Booking 95.87 MB 773 93 100
6 Send PDF for Contact Form 7 93.55 MB 653 76 9,000
7 Web To Print Shop : uDraw 82.79 MB 3,075 345 200
8 HoweScape Unity3d WebGL 78.97 MB 95 16 300
9 Limelight Checkout 71.04 MB 474 101 40
10 Reuse Builder 64.42 MB 413 69 400
11 Woocommerce Multi Warehouses – Location Based Inventory Management 59.43 MB 111 40 40
12 Доставка КБЭ для WooCommerce 54.21 MB 46 13 0
13 DPD in Russia – Shipping for WooCommerce 53.99 MB 460 159 100
14 WZone – Lite Version 53.1 MB 1,125 132 2,000
15 Docket WP 47.52 MB 303 29 0
16 Limelight Forms 46.85 MB 347 96 20
17 Media Cloud for Amazon S3, Imgix, Google Cloud Storage, DigitalOcean Spaces and more 46.78 MB 4,493 2,594 5,000
18 WP Editor.md – The Perfect WordPress Markdown Editor 46.06 MB 2,530 331 3,000
19 Point of Sale POS for WooCommerce 46 MB 366 40 700
20 Awesome Studio 44.72 MB 8,724 614 30

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2.2 Top 20 Plugins by number of Files

There are 6 plugins that have 10,000 files or more.
There are 15 plugins that have 5,000 files or more.
There are 83 plugins that have 2,000 files or more.
There are 86 plugins that have more files than WordPress itself.
There are 348 plugins that have 1,000 files or more.

# Plugin Size Files Folders Installs
1 Simple Calendar – Google Calendar Plugin 34.61 MB 13,533 610 80,000
2 GOAuth 32.35 MB 12,122 547 0
3 Grid Social Boxes 30.16 MB 12,102 550 10
4 Google Sheets Integration for Caldera Forms 28.14 MB 11,643 511 5,000
5 Order Receipt Print for WooCommerce Google Cloud Print 26.12 MB 10,449 498 1,000
6 Sufias Daily Gift 33.97 MB 10,020 850 0
7 CF7 Spreadsheets 24.1 MB 9,894 483 700
8 Awesome Studio 44.72 MB 8,724 614 30
9 Civic Job Posting 20.02 MB 7,878 421 0
10 WP Keliosis 32.14 MB 6,479 47 0
11 Authorizer 19.36 MB 6,433 441 3,000
12 Compressed Emoji 9.09 MB 6,218 3 100
13 Responsive cropped Yummy images, pictures and thumbnails 15.89 MB 5,848 565 0
14 Matomo Analytics – Ethical Stats. Powerful Insights. 40.84 MB 5,566 996 9,000
15 OkuPanel 20.47 MB 5,185 394 10
16 Backup, Restore and Migrate WordPress Sites With the XCloner Plugin 35.02 MB 4,689 989 40,000
17 Wubtitle 13.43 MB 4,654 173 0
18 Google Adwords – Optimize Your Campaigns – Google Shopping – Google Ads 25.64 MB 4,649 616 30
19 Media Cloud for Amazon S3, Imgix, Google Cloud Storage, DigitalOcean Spaces and more 46.78 MB 4,493 2,594 5,000
20 UCM Files Manager Addon (UCM FM) 28.92 MB 4,492 1,323 0

The Simple Calendar – Google Calendar Plugin with its 13,533 files and 80,000+ active installations means that there are over 1 billion files hosted worldwide just for this plugin.
The WooCommerce plugin with its 2,988 files and 5,000,000+ active installations means that there are close to 15 billion files hosted worldwide for it.

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2.3 Top 20 Plugins by number of Folders

There are 5 plugins that have 1,000 folders or more.
There are 56 plugins that have 500 folders or more.
There are 178 plugins that have 250 folders or more.

# Plugin Size Files Folders Installs
1 Media Cloud for Amazon S3, Imgix, Google Cloud Storage, DigitalOcean Spaces and more 46.78 MB 4,493 2,594 5,000
2 AWS for WordPress 29.61 MB 2,905 1,440 9,000
3 UCM Files Manager Addon (UCM FM) 28.92 MB 4,492 1,323 0
4 Say It! 20.92 MB 2,145 1,118 70
5 WordPress Media Storage to Cloud for Amazon S3, Google Cloud Storage, DigitalOcean and More 22.3 MB 2,120 1,112 50
6 Matomo Analytics – Ethical Stats. Powerful Insights. 40.84 MB 5,566 996 9,000
7 WP on AWS 19.11 MB 1,643 995 10
8 AWS S3 for WordPress Plugin – Upcasted 20.09 MB 1,682 992 0
9 Backup, Restore and Migrate WordPress Sites With the XCloner Plugin 35.02 MB 4,689 989 40,000
10 NexLogiQ Amazon S3 Links Generator 16.7 MB 1,514 978 0
11 DreamObjects Backups 16.4 MB 1,582 974 2,000
12 WordPress Amazon S3 – Wasabi Smart File Uploads Plugin 18.82 MB 1,506 963 50
13 SyncS3 Lite 15.82 MB 1,545 962 0
14 WC Download Products from AWS S3 15.67 MB 1,477 961 0
15 Nomore404 404 Redirection and Firewall 17.15 MB 1,437 959 0
16 Saber TTS (Text-to-Speech) 16.68 MB 1,431 954 0
17 Sync media with AWS S3 CloudFront 15.93 MB 1,396 935 0
18 Ultimate Media On The Cloud Lite 17.74 MB 1,850 881 0
19 Sufias Daily Gift 33.97 MB 10,020 850 0
20 DigitalOcean Spaces Sync 14.27 MB 1,889 827 1,000

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2.4 All Plugins (97) with more than 500,000 Active Installations

There are only 7 plugins active on more than 5,000,000 websites.
There are 19 plugins active on more than 2,000,000 websites.
There are 48 plugins active on more than 1,000,000 websites.
There are 97 plugins active on more than 500,000 websites.
There are 400 plugins active on more than 100,000 websites.
There are 706 plugins active on more than 50,000 websites.

# Plugin Size Files Folders Installs
1 Akismet Anti-Spam 231.19 KB 27 3 5,000,000
2 Classic Editor 59.73 KB 4 1 5,000,000
3 Contact Form 7 539.06 KB 80 15 5,000,000
4 Elementor Page Builder 16.84 MB 534 132 5,000,000
5 Jetpack by WordPress.com 19.05 MB 1,553 316 5,000,000
6 WooCommerce 32.63 MB 2,988 537 5,000,000
7 Yoast SEO 10.78 MB 1,179 162 5,000,000
8 Really Simple SSL 835.89 KB 67 16 4,000,000
9 WordPress Importer 83.83 KB 9 1 4,000,000
10 Duplicate Post 133.84 KB 12 1 3,000,000
11 Wordfence Security – Firewall & Malware Scan 11.93 MB 665 112 3,000,000
12 Contact Form by WPForms – Drag & Drop Form Builder for WordPress 11.44 MB 739 158 3,000,000
13 All in One SEO Pack 2.99 MB 211 33 2,000,000
14 All-in-One WP Migration 1.07 MB 170 30 2,000,000
15 Google Analytics Dashboard Plugin for WordPress by MonsterInsights 7.29 MB 215 42 2,000,000
16 Google XML Sitemaps 1.86 MB 84 2 2,000,000
17 TinyMCE Advanced 768.52 KB 85 22 2,000,000
18 UpdraftPlus WordPress Backup Plugin 24.18 MB 1,353 204 2,000,000
19 WP Super Cache 2.82 MB 60 3 2,000,000
20 Advanced Custom Fields 7.02 MB 232 23 1,000,000
21 Autoptimize 743.72 KB 72 12 1,000,000
22 Better Search Replace 240.68 KB 46 8 1,000,000
23 Coming Soon Page, Under Construction & Maintenance Mode by SeedProd 4.41 MB 151 24 1,000,000
24 Cookie Notice for GDPR & CCPA 147.86 KB 17 4 1,000,000
25 Disable Comments 202.36 KB 32 4 1,000,000
26 Duplicate Page 78.05 KB 16 4 1,000,000
27 Duplicator – WordPress Migration Plugin 6.07 MB 312 51 1,000,000
28 Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP) 11.32 MB 225 42 1,000,000
29 Insert Headers and Footers 24.19 KB 6 2 1,000,000
30 Smash Balloon Social Photo Feed 1.36 MB 92 9 1,000,000
31 Limit Login Attempts Reloaded 367.59 KB 49 9 1,000,000
32 LiteSpeed Cache 6.05 MB 258 29 1,000,000
33 Loco Translate 1.24 MB 276 57 1,000,000
34 Loginizer 637.6 KB 18 2 1,000,000
35 MC4WP: Mailchimp for WordPress 3.13 MB 175 38 1,000,000
36 Ninja Forms Contact Form – The Drag and Drop Form Builder for WordPress 19.19 MB 934 110 1,000,000
37 One Click Demo Import 272.91 KB 34 11 1,000,000
38 Marketing Toolkit by OptinMonster – Popups, Email Optin Forms & Newsletter Subscribers 7.61 MB 157 13 1,000,000
39 Redirection 4.31 MB 149 11 1,000,000
40 Regenerate Thumbnails 222.13 KB 10 5 1,000,000
41 Page Builder by SiteOrigin 1.14 MB 134 46 1,000,000
42 SiteOrigin Widgets Bundle 6.99 MB 439 165 1,000,000
43 W3 Total Cache 9.76 MB 1,319 133 1,000,000
44 WooCommerce Services 4.42 MB 285 8 1,000,000
45 ManageWP Worker 1.98 MB 343 64 1,000,000
46 WP Fastest Cache 1.2 MB 134 12 1,000,000
47 WP Mail SMTP by WPForms 6.25 MB 733 116 1,000,000
48 Smush – Compress, Image Optimizer, Lazy Load, WebP Images 4.73 MB 205 64 1,000,000
49 iThemes Security (formerly Better WP Security) 4.76 MB 1,017 210 900,000
50 Redux Framework 17.52 MB 728 138 900,000
51 SG Optimizer 4.89 MB 696 53 900,000
52 WP Multibyte Patch 41.24 KB 11 4 900,000
53 WP-Optimize – Clean, Compress, Cache. 6.47 MB 801 139 900,000
54 All In One WP Security & Firewall 3.79 MB 106 12 800,000
55 Breadcrumb NavXT 258.09 KB 24 2 800,000
56 GDPR Cookie Consent 1.47 MB 96 31 800,000
57 Custom Post Type UI 518.71 KB 25 6 800,000
58 EWWW Image Optimizer 16.19 MB 151 11 800,000
59 Facebook for WooCommerce 1.17 MB 131 60 800,000
60 Hello Dolly 3.14 KB 2 0 800,000
61 Mailchimp for WooCommerce 1.76 MB 239 55 800,000
62 MetaSlider 15.92 MB 950 215 800,000
63 WordPress Gallery Plugin – NextGEN Gallery 10.73 MB 1,443 207 800,000
64 WordPress Shortcodes Plugin β€” Shortcodes Ultimate 3.02 MB 259 49 800,000
65 TablePress 1009.35 KB 149 14 800,000
66 The Events Calendar 21.94 MB 1,666 307 800,000
67 WooCommerce PayPal Checkout Payment Gateway 691.04 KB 44 11 800,000
68 Broken Link Checker 3.24 MB 146 15 700,000
69 Really Simple CAPTCHA 2.09 MB 16 2 700,000
70 Sucuri Security – Auditing, Malware Scanner and Security Hardening 1017.14 KB 154 7 700,000
71 WooCommerce Admin 14.46 MB 492 63 700,000
72 WooCommerce Stripe Payment Gateway 665.36 KB 80 14 700,000
73 WP Maintenance Mode 6.34 MB 118 11 700,000
74 WP-PageNavi 100.96 KB 20 1 700,000
75 WPS Hide Login 147.91 KB 40 10 700,000
76 YITH WooCommerce Wishlist 6.27 MB 316 45 700,000
77 Starter Templates – Elementor, Beaver Builder, Gutenberg & Brizy Templates 2.26 MB 129 30 600,000
78 BackWPup – WordPress Backup Plugin 11.63 MB 1,577 308 600,000
79 Black Studio TinyMCE Widget 338.81 KB 85 4 600,000
80 Essential Addons for Elementor 8.27 MB 331 57 600,000
81 Flamingo 122.45 KB 28 6 600,000
82 Elementor – Header, Footer & Blocks Template 742.51 KB 115 33 600,000
83 Ocean Extra 9.5 MB 670 108 600,000
84 Smart Slider 3 10.68 MB 870 337 600,000
85 User Role Editor 990.18 KB 75 7 600,000
86 File Manager 10.78 MB 867 189 600,000
87 AddToAny Share Buttons 694.97 KB 183 2 500,000
88 AMP 4.75 MB 394 73 500,000
89 Antispam Bee 258.25 KB 19 3 500,000
90 Disable Gutenberg 1001.88 KB 20 8 500,000
91 Force Regenerate Thumbnails 0 B 0 0 500,000
92 Site Kit by Google 8.31 MB 952 121 500,000
93 Meta Box – WordPress Custom Fields Framework 754.74 KB 246 23 500,000
94 Polylang 1.81 MB 446 36 500,000
95 Popup Maker – Popup Forms, Opt-ins & More 4.92 MB 470 79 500,000
96 Post Types Order 180.56 KB 18 6 500,000
97 WP Statistics 8.78 MB 904 101 500,000

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2.5 Top 20 Plugins by number of Ratings

  • There are only 8 plugins that have 5,000 ratings or more.
  • There are 26 plugins that have 2,000 ratings or more.
  • There are 68 plugins that have 1,000 ratings or more.
  • There are 146 plugins that have 500 ratings or more.
  • There are 299 plugins that have 250 ratings or more.
  • There are 767 plugins that have 100 ratings or more.
  • There are 17,439 plugins (44.83%) that have never been rated. These plugins have 2.32+ million active installations (0.94% of total).
# Plugin Installs Ratings
1 Yoast SEO 5,000,000 27,213
2 Contact Form by WPForms – Drag & Drop Form Builder for WordPress 3,000,000 7,206
3 All-in-One WP Migration 2,000,000 6,375
4 WordPress Shortcodes Plugin β€” Shortcodes Ultimate 800,000 5,397
5 Elementor Page Builder 5,000,000 5,359
6 Really Simple SSL 4,000,000 5,229
7 Smush – Compress, Image Optimizer, Lazy Load, WebP Images 1,000,000 5,127
8 Social Media Share Buttons & Social Sharing Icons 200,000 5,006
9 W3 Total Cache 1,000,000 4,537
10 Popup Maker – Popup Forms, Opt-ins & More 500,000 4,037
11 TablePress 800,000 3,863
12 Coming Soon Page, Under Construction & Maintenance Mode by SeedProd 1,000,000 3,833
13 iThemes Security (formerly Better WP Security) 900,000 3,830
14 UpdraftPlus WordPress Backup Plugin 2,000,000 3,609
15 WooCommerce 5,000,000 3,601
16 WordPress Gallery Plugin – NextGEN Gallery 800,000 3,589
17 Wordfence Security – Firewall & Malware Scan 3,000,000 3,570
18 WP Fastest Cache 1,000,000 3,161
19 Gutenberg 200,000 3,153
20 Smash Balloon Social Photo Feed 1,000,000 2,923

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2.6 The Top 100 Worst Rated Plugins (with at least 25 ratings)

The purpose of this is info is to provide some product research ideas, and not to shame the developers of these plugins.

# Plugin Installs Ratings 1-2 Star Ratings Average score
1 Premium Social Login with Social Data Integration (Paid) 900 39 38 22
2 Campaign Monitor for WordPress 4,000 33 28 32
3 WooCommerce Square 90,000 57 46 32
4 Gutenberg 200,000 3,153 2309 40
5 Constant Contact for WordPress 4,000 63 41 44
6 WooCommerce Services 1,000,000 52 35 46
7 WP CleanFix 2,000 26 16 46
8 Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP) 1,000,000 1,393 890 48
9 Mercado Pago payments for WooCommerce 50,000 130 84 48
10 Spam Free WordPress 9,000 43 28 48
11 WooCommerce Blocks 200,000 41 26 48
12 WooCommerce PayPal Checkout Payment Gateway 800,000 83 52 48
13 The Official Facebook Chat Plugin 80,000 50 31 50
14 Best Quiz Plugin for WordPress: WP Quiz 10,000 36 20 52
15 Instant Articles for WP 40,000 87 50 52
16 Pinterest Pin It Button For Images 5,000 35 20 52
17 Twitter 30,000 34 20 52
18 WooCommerce PayPal Powered by Braintree Payment Gateway 50,000 41 25 52
19 Bulk Attribute Manager For Woocommerce 1,000 26 15 54
20 EasyRecipe 5,000 61 35 54
21 Facebook for WooCommerce 800,000 114 64 54
22 Hello Dolly 800,000 225 129 54
23 A2 Optimized WP 50,000 29 16 56
24 Disqus Comment System 100,000 194 101 56
25 MailChimp List Subscribe Form 100,000 70 36 56
26 Network Publisher 1,000 27 15 56
27 Cackle 1,000 26 12 58
28 Crowdsignal Polls & Ratings 10,000 31 14 58
29 Dynamic Product Gallery for WooCommerce 5,000 34 17 58
30 Live Chat from ClickDesk – Live Chat – Help Desk Plugin for Websites 2,000 40 20 58
31 Master Accordion ( Former WP Awesome FAQ Plugin ) 3,000 29 13 58
32 Social Sharing Toolkit 9,000 103 52 58
33 YITH WooCommerce Social Login 10,000 35 17 58
34 Constant Contact Forms 40,000 58 29 60
35 DNUI 8,000 63 30 60
36 JinMenu 800 27 13 60
37 Lingotek Translation 30,000 31 12 60
38 Poll, Survey, Questionnaire and Voting system 1,000 32 17 60
39 SendGrid 100,000 71 35 60
40 TheCartPress eCommerce Shopping Cart 500 27 14 60
41 WooCommerce Google Analytics Integration 100,000 79 37 60
42 WOW Slider 10,000 97 45 60
43 Automatic Youtube Video Posts Plugin 2,000 75 34 62
44 Cimy User Extra Fields 10,000 35 15 62
45 dsIDXpress 4,000 60 27 62
46 Flare 4,000 46 19 62
47 JTRT Responsive Tables 5,000 33 14 62
48 NextGEN Gallery Optimizer 6,000 29 14 62
49 Optima Express + MarketBoost IDX Plugin 10,000 29 13 62
50 Pricing Table 4,000 88 43 62
51 Printful Integration for WooCommerce 40,000 27 13 62
52 Product Sort and Display for WooCommerce 5,000 44 21 62
53 WordPress Importer 4,000,000 290 133 62
54 WP Author, Date and Meta Remover 20,000 27 13 62
55 WPB Product Quick View Popup for WooCommerce 3,000 27 12 62
56 YITH WooCommerce Gift Cards 6,000 29 13 62
57 Blogger Importer 100,000 48 18 64
58 Exploit Scanner 30,000 40 17 64
59 HC Custom WP-Admin URL 20,000 44 18 64
60 IMPress for IDX Broker 10,000 29 11 64
61 Link Checker 10,000 26 10 64
62 Native Lazyload 10,000 27 12 64
63 Predictive Search for WooCommerce 3,000 46 20 64
64 Sell Media 1,000 43 17 64
65 Woocommerce Payment Gateway per Product Premium 1,000 26 11 64
66 WP Deferred JavaScripts 5,000 35 17 64
67 WP Email Template 4,000 34 14 64
68 WP Meetup 600 32 12 64
69 YITH WooCommerce Badge Management 10,000 52 24 64
70 Contact Form Builder by vCita 3,000 43 18 66
71 Custom My Account for Woocommerce 4,000 51 20 66
72 Documentor – Create Product Documentation 1,000 39 17 66
73 Far Future Expiry Header 20,000 28 11 66
74 GetResponse for WordPress 10,000 32 13 66
75 Gravity Forms Directory 3,000 35 13 66
76 New User Approve 20,000 43 16 66
77 PHP Compatibility Checker 200,000 84 35 66
78 Social Shop for WooCommerce 4,000 27 12 66
79 Uji Countdown 10,000 50 19 66
80 WooCommerce Amazon & eBay Integration – Codisto LINQ by Codisto 800 28 12 66
81 WordPress Social Sharing Plugin – Social Warfare 60,000 169 69 66
82 WP Amazon Shop for Dropshipping & Affiliation 4,000 29 11 66
83 WP-Invoice – Web Invoice and Billing 3,000 59 24 66
84 Aspose.Words Exporter 3,000 36 13 68
85 Event Tickets 40,000 69 28 68
86 Google Analytics 300,000 117 44 68
87 Google Places Reviews 6,000 43 16 68
88 Lightbox Gallery 30,000 43 16 68
89 LionScripts: IP Blocker Lite 2,000 27 10 68
90 Social Gallery Lite 200 28 9 68
91 TechGasp Comments Master 500 35 14 68
92 Twitter Widget Pro 10,000 65 25 68
93 WooCommerce Stripe Payment Gateway 700,000 74 26 68
94 WordPress Mobile Pack – Mobile Plugin for Progressive Web Apps & Hybrid Mobile Apps 7,000 70 26 68
95 WP eCommerce 10,000 258 94 68
96 WP-Property – WordPress Powered Real Estate and Property Management 4,000 78 29 68
97 YITH WooCommerce Ajax Search 70,000 43 17 68
98 Yotpo: Product & Photo Reviews for WooCommerce 4,000 42 15 68
99 Agy – Age verification for WooCommerce 3,000 26 9 70
100 BuddyPress Like 3,000 26 9 70

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2.7 Plugin Ratings Breakdown

  • There are 543,961 plugin ratings in total.
  • There are 6,060 plugins (15.5%) with a single rating.

All Plugin Ratings
Rating Ratings Percentage
39,903 7.34%
8,354 1.54%
9,495 1.75%
22,107 4.06%
464,098 85.32%
Total 543,961

Ratings for Plugins with only 1 rating
Rating Ratings Percentage
401 6.62%
79 1.30%
137 2.26%
263 4.34%
5,180 85.48%
Total 6,060

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2.8 Top 20 Plugins by number of Support Threads

Total number of support threads created in the last 2 months is 52,968 (882 per day).

There are only 4 plugins that have over 500 new forum threads.
There are 11 plugins that have over 250 new forum threads.
There are 47 plugins that have over 100 new forum threads.
There are 128 plugins that have over 50 new forum threads.
There are 293 plugins that have over 25 new forum threads.

More than 8% of all new support threads on WordPress.org/Plugins are for WooCommerce and WooCommerce-related plugins.

Last week WPTavern.com published an interesting article on the topic of premium themes and plugins being supported via WordPress.org: WordPress Support Team Seeks to Curb Support Requests for Commercial Plugins and Themes.

# Plugin Installs Ratings Support Threads
1 WooCommerce 5,000,000 3,601 2,736
2 Yoast SEO 5,000,000 27,213 822
3 Contact Form 7 5,000,000 1,789 580
4 Ultimate Member – User Profile & Membership Plugin 100,000 1,038 504
5 Wordfence Security – Firewall & Malware Scan 3,000,000 3,570 400
6 LiteSpeed Cache 1,000,000 1,123 329
7 Jetpack by WordPress.com 5,000,000 1,516 326
8 WCFM – Frontend Manager for WooCommerce along with Bookings Subscription Listings Compatible 20,000 154 305
9 TablePress 800,000 3,863 290
10 Autoptimize 1,000,000 1,112 267
11 Elementor Page Builder 5,000,000 5,359 253
12 Site Kit by Google 500,000 153 248
13 WCFM Marketplace – Best Multivendor Marketplace for WooCommerce 20,000 175 232
14 TranslatePress – Translate Multilingual sites 100,000 231 227
15 WooCommerce PDF Invoices & Packing Slips 200,000 946 210
16 Facebook for WooCommerce 800,000 114 207
17 UpdraftPlus WordPress Backup Plugin 2,000,000 3,609 204
18 MailPoet – emails and newsletters in WordPress 100,000 833 202
19 AMP for WP – Accelerated Mobile Pages 100,000 964 198
20 WordPress SEO Plugin – Rank Math 400,000 1,618 198

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2.9 Top 20 Plugins Authors by number of Plugins

Total number of plugin authors: 19,965

There are 7 developers with 50 plugins or more.
There are 28 developers with 30 plugins or more.
There are 96 developers with 20 plugins or more.
There are 429 developers with 10 plugins or more.
There are 1,235 developers with 3 plugins.
There are 2,989 developers with 2 plugins.
There are 13,641 developers with 1 plugin.

The Installs P/P column shows the average number of active installations per plugin.

# Author Plugins Total Installs Installs P/P Ratings
1 GamiPress 123 25,490 207 210
2 Peter Shaw 108 10,390 96 100
3 Scott Reilly 63 122,360 1,942 313
4 YITH 63 1,537,300 24,402 1,264
5 Katsushi Kawamori 61 36,850 604 181
6 AccessPress Themes 57 298,960 5,245 361
7 Gopi Ramasamy 56 42,000 750 116
8 BestWebSoft 48 482,660 10,055 1,622
9 miniOrange 47 83,770 1,782 977
10 Algoritmika Ltd 42 26,680 635 122
11 WP OnlineSupport 41 313,300 7,641 727
12 Automattic 41 14,670,960 357,828 4,969
13 Coffee4dev.com 37 2,130 58 32
14 weblizar 37 227,670 6,153 778
15 phoeniixx 36 31,490 875 320
16 Fahad Mahmood 36 34,360 954 385
17 DeMomentSomTres 35 9,510 272 49
18 Wow-Company. 35 45,990 1,314 124
19 Brainstorm Force 35 2,003,840 57,253 1,515
20 NsThemes 32 5,240 164 55

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2.10 Top 100 Most used Words in Plugin Names

  1. woocommerce – 3,611
  2. widget – 1,163
  3. post – 1,084
  4. simple – 915
  5. custom – 903
  6. form – 811
  7. page – 732
  8. image – 730
  9. easy – 716
  10. social – 654
  11. contact – 623
  12. product – 606
  13. manager – 575
  14. posts – 573
  15. gateway – 573
  16. payment – 559
  17. slider – 552
  18. google – 544
  19. login – 513
  20. gallery – 503
  21. admin – 495
  22. builder – 479
  23. content – 469
  24. forms – 464
  25. integration – 451
  26. user – 427
  27. menu – 406
  28. elementor – 389
  29. lite – 378
  30. email – 373
  31. search – 373
  32. block – 363
  33. media – 352
  34. shortcode – 350
  35. advanced – 347
  36. woo – 344
  37. responsive – 337
  38. seo – 310
  39. video – 302
  40. analytics – 284
  41. chat – 280
  42. live – 280
  43. add – 279
  44. button – 268
  45. bar – 268
  46. popup – 266
  47. disable – 264
  48. order – 263
  49. category – 262
  50. blocks – 252
  51. list – 249
  52. theme – 245
  53. link – 241
  54. free – 238
  55. feed – 238
  56. gravity – 237
  57. editor – 236
  58. shipping – 236
  59. api – 233
  60. pro – 233
  61. comments – 229
  62. share – 226
  63. auto – 225
  64. images – 216
  65. cart – 212
  66. widgets – 207
  67. calendar – 206
  68. products – 206
  69. links – 203
  70. ultimate – 199
  71. remove – 198
  72. checkout – 197
  73. featured – 195
  74. embed – 193
  75. your – 192
  76. site – 192
  77. gutenberg – 190
  78. digital – 188
  79. pages – 185
  80. shortcodes – 185
  81. generator – 184
  82. hide – 182
  83. text – 182
  84. booking – 182
  85. buttons – 182
  86. code – 182
  87. redirect – 181
  88. comment – 181
  89. dashboard – 179
  90. fields – 178
  91. display – 173
  92. events – 172
  93. mobile – 170
  94. scroll – 170
  95. add-on – 167
  96. box – 167
  97. web – 165
  98. map – 164
  99. all – 163
  100. import – 161

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2.11 Top File Extensions in Plugins

I decided to include this data too. If you found this useful, please let me know in the comments section πŸ™‚

# Extension Files Files % Files Size Size %
1 php 1,229,440 50.11% 7.82 GB 21.92%
2 png 243,975 9.94% 3.98 GB 11.15%
3 js 229,531 9.35% 5.9 GB 16.53%
4 css 111,790 4.56% 1.81 GB 5.08%
5 svg 98,348 4.01% 2.39 GB 6.69%
6 mo 57,062 2.33% 871.12 MB 2.38%
7 po 53,284 2.17% 1.64 GB 4.60%
8 txt 48,549 1.98% 552.74 MB 1.51%
9 json 41,590 1.70% 828.81 MB 2.27%
10 scss 33,630 1.37% 105.24 MB 0.29%
11 md 27,968 1.14% 189.72 MB 0.52%
12 jpg 25,389 1.03% 1.53 GB 4.28%
13 html 23,694 0.97% 161.01 MB 0.44%
14 gif 23,047 0.94% 499.92 MB 1.37%
15 dat 13,309 0.54% 242.66 MB 0.66%
16 ttf 11,074 0.45% 1.65 GB 4.64%
17 pot 10,286 0.42% 196.94 MB 0.54%
18 test 9,760 0.40% 4.75 MB 0.01%
19 map 9,574 0.39% 1.1 GB 3.08%
20 woff 9,081 0.37% 460.91 MB 1.26%
21 eot 8,058 0.33% 606.19 MB 1.66%
22 xml 7,925 0.32% 270.83 MB 0.74%
23 less 7,686 0.31% 42.37 MB 0.12%
24 rst 6,263 0.26% 17.31 MB 0.05%
25 woff2 6,175 0.25% 288.79 MB 0.79%
26 yml 6,165 0.25% 28.36 MB 0.08%
27 ts 4,140 0.17% 10.5 MB 0.03%
28 gitignore 3,985 0.16% 477.04 KB 0.00%
29 phpt 3,245 0.13% 2.98 MB 0.01%
30 dist 2,760 0.11% 2.38 MB 0.01%
31 twig 2,694 0.11% 5.72 MB 0.02%
32 bcmap 2,688 0.11% 17.79 MB 0.05%

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3. Conclusions

I’m glad to see that 93% of theme reviews and 89% of plugin reviews are positive.
The Gutenberg plugin represents about 5% of all negative plugin reviews on WordPress.org. Take what you will from this information.

The total number of plugin ratings (543,961) divided by the number of plugins (38,896) equals ~13.98.
The total number of theme ratings (39,742) divided by the number of themes (5,635) equals ~7.05.
This means that on average plugins receive twice as many reviews as themes.

Looking at these numbers it becomes clear why plugin developers are generally treated better than theme developers by the WordPress.org admins.

If you want to build a new business around WordPress, themes should probably be at the bottom of your ideas list.

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